What we do...
Formats we do...
Because Ray Arthur Radio Consulting is a small operation with many contacts, we have the flexibility to offer a wide range of services, suitable for both large and small broadcasters.
Whether your station is losing listeners, you have a new station that needs a hand in starting up, or you've just acquired a new station and want to find the gap in the market for a re-launch, we can help.
Contemporary Hit Radio
CHR or Top 40 radio is a dynamic format with lots of energy. With high rotations, powerful production and youthful presenters this is the format for the under 24's.
Adult Contemporary
AC is the format for listeners who like the hits but not the high rotations and energy. Generally a female based format it's softer and easier to listen to for longer periods.
Rock
There are various forms of rock formats including the more mainstream Classic Rock, Alternative Rock or what we fondly call Rock40 which is a collection of rock hits, old and new.
Talk
This format incorporates news, speech, interviews and sport
Programme Design
Ray Arthur Radio Consulting believes the success of any radio station is primarily a result of the programming strategy. From initial concepts to a fully functional radio station, we can devise and implement all programming requirements.
We specialise in start ups from Market and Format Research and analysis.
Ray Arthur Radio Consulting can design your format, and presentation style as well as, promotional concepts and activities, research programmes, staffing levels and budgetary requirements.
We can co-ordinate all departments to perform in unison maximising change effectiveness. We will also monitor and review the change process as a 'work-in-progress' or as a visiting consultant.
